I believe bachata sensual and urban kiz will be spearheading the latin-dance scene over the next 5 years. Urban kiz and bachata sensual videos are among the most popular dance videos online. They appear on Youtube, Facebook, and Instagram from artists all over the world and are consumed daily by dancers/non-dancers.
Unfortunately, these dance videos are often filmed in a manner that sexualizes the dance in hopes for a "viral" video. The most important thing about these videos is that it creates engagement. This content catches people's attention, they share, they tag, they like, and social media algorithms favor this type of content. When this happens, this content appears on people's feeds and ultimately it's what the masses will consume.
The dominican bachata scene is strong in the US, don't get me wrong. However, there's been an increase in bachata sensual artists coming from abroad filling in a demand that has yet to be filled with local bachata sensual artists here. While dominican and urban bachata will continue to be strong, there will be more competition and variety with the increase in bachata sensual artists. Moreover, bachata sensual videos often receive more engagement than dominican bachata videos.
The Kizomba scene in the US was lackluster when we started filming 4 years ago. There were very few events and festivals. Today, most big festivals cater to Urban Kiz or Kizomba. There have been many Urban Kiz weekenders and events popping up in the past two years as well. Urban Kiz videos also receive more engagement that kizomba videos.
Sex sells. In today's media consuming world - "sexy" videos are what people want to watch. Dancers hype up certain artists and want to look and feel sexy just like they do in that one video on Facebook. Artists have become overnight celebrities and treated like gods. Heck, if you filmed a video a certain way, you could become famous over night and start teaching/traveling the world.
It's up to the dancers and artists to know what they are consuming and promoting. It's up to us to be aware of the different styles of dance and origins of dance genres. We all have our preferences, fine. However, I believe there is a fine line between a good dance video showing connection and musicality, versus a sexualized over-the-top grinding twerk-like video.