Eddie Torres Jr. @ Unified on2 Project

It’s always a pleasure filming the Unified on2 Social, held by Mario Gatica once-a-month in Orange County, California. He always bring top national and international talent from the salsa scene. During the day, he hosts a number of workshops and at night, the dancing doesn’t stop until 4 AM. This was the 3rd year celebration of the event and no better than to bring the one and only Eddie Torres Jr. to teach a 4-hour choreo bootcamp.

In the past, we’ve filmed artists like Amneris Martinez, Marco Ferrigno, Juan Matos, and Luis Ernesto.

The next event will be on January 26th, 2019 with Karel Flores. Hope to see you all saleseros, bachateros, and zoukeiros there!

****UPDATE**** - January 17th, 2019

The video below has almost 500K. Below are some reasons why this video has gone viral and done so well on Facebook on Instagram (almost 5k views).

  1. Content - Clearly the dancing, energy, passion, and facial expressions says it all. SBKZ Media asked Eddie and two other couples to perform this just for fun at the end of class (we were really tight on time).

  2. Distribution - We posted it using a certain aspect ratio and text to enable it to go viral on FB’s algorithms.

  3. Quality - This isn’t handheld cell phone footage. It’s good quality video with amazing content. This video isn’t going anywhere and will hopefully one day hit 1 million views.

Marketing your festival the right way

Unfortunately, there are many people that take videos, edit them, and re-post them on their page calling them their own. When this happens, I file a claim with Facebook/Instagram and the video is removed immediately. Asking for permission or just tagging the festival/videographer would prevent me from filing copyright claims.

This situation is different, it’s not a random person - it’s someone who I consider a friend.

This friend got upset with SBKZ Media because we asked him to:

  1. Give credit to the festival and SBKZ Media.

  2. To not alter or change any videos we have produced.

I woke up one morning and received an invitation to join a new festival. I accepted and opened the page. I found at least 3 videos that I filmed for festivals that had been downloaded, changed (new intro, logo, and some effects), and credit was given to a videographer in Brazil.

I reached out to the festival and asked that they remove the videos (because they changed/manipulated the video) and did not give credit. After finding out that this festival is run by my friend, he sent me a message explaining what happened. I’ve worked with my friend in the past and really enjoyed creating content with him. I said no worries, if you just tag the festival and SBKZ Media we’re good.

Fast forward a week or so. I go back on the page and a new video is posted of Ry’el and Jessica. It’s a demo of them dancing at Zouk Me SF but with an entirely new audio track. The video was completely altered/changed.

After seeing this, I messaged my friend asking him to remove the video because his team had changed the sound. He got upset and said he would take down ALL of the videos. I asked him to just remove the one video that he altered and not the others. He insisted that he would take down all of the videos.

——-

I’m not upset with my friend at all. All I ask is that promoters tag the festival/videographer or reach out to me telling me what you’re going to do. If my friend had told me he was going to do this from the start, there wouldn’t be any issues. I’m really easy going and have worked with many artists and promoters. My goal is to strengthen the community by putting out great content, and maintaining the integrity of that content.

If my friend is reading this: you can use any videos of SBKZ Media. I support you, your event, and the Brazilian Zouk community 100%.

——

Here are some tips for festival promoters:

-Share the original video from the festival and write a clever or catchy description of the video.

-Ask the videographer for the original video, create a really good description, and utilize Facebook/Instagram advertising.

-Instagram is hot right now. We are focusing a lot on creating short-form videos for IG stories.

-Content is important, but distribution(marketing/copywriting) is more important.

Brazilian Zouk in Singapore

We are excited to be filming the 1st Zouk festival in Singapore. Hosted by Cheryl Qiao Rou, this year’s all-star lineup includes: William & Paloma, Arthur & Layssa, Rick & Larissa, and the one and only DJ Kakah.

Last time we were in Asia we were also in Singapore and filmed the 2018 Singapore Bachata Weekend. Zouk Sensation will be held at the same venue which makes things easier for us since we know the space, layout, and lighting. There is nice hotel conveniently located right across the street. We are thrilled to be back in Asia in early 2019, we hope to see you there!

You can purchase passes on the Zouk Sensation Website.

Los Angeles Zouk Festival 2019

We were first introduced to Brazilian Zouk and Kizomba at the 2015 LA Zouk Festival. Our world has never been the same since. Hosted by Shani Mayer and Christian Whitecloud - the LA Zouk Festival is conveniently located at the Queen Mary in Long Beach, California. This is the premier festival that brings hundreds of dancers together from all over the US and Canada. It’s truly a dance reunion like no other.

Get your 2019 passes HERE!

See what we filmed at the 2017 Los Angeles Zouk Festival

Check out a few of the demos that we filmed on Friday at the 2018 LA Zouk Festival.